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Warc (World Advertising Research Center)
The David Lam Library has subscribed to Warc (formerly the World Advertising Research Center), a marketing database. UBC researchers now have access to Advertising expenditure data from 80 global markets, a comparison of global media costs and ad spending forecasts for 12 key countries, as well as a wide range of media usage statistics and […]
Database Freedonia adds country reports
Freedonia Focus, a market research database subscribed to by the UBC Library, is adding considerable international content over the next year. Freedonia content has traditionally been US-focused. New country reports will cover 14 countries including Canada, China, India and Brazil. Access Freedonia Focus here.