The David Lam Library has subscribed to Warc (formerly the World Advertising Research Center), a marketing database. UBC researchers now have access to
- Advertising expenditure data from 80 global markets, a comparison of global media costs and ad spending forecasts for 12 key countries, as well as a wide range of media usage statistics and benchmarking tools to help with the budget-setting process.
- Case studies of the campaign strategies of leading brands around the world.
- Articles, conference and research papers and best practice guides
- Euromonitor company and industry profiles
Click here to connect to Warc.