UBC and the Rio Olympics

Did you know that UBC’s Rio 2016 contingent is the largest of any Canadian university? Twenty-nine current and former UBC student athletes are part of Team Canada’s roster while another 17 members of the UBC community will be in Brazil as coaches, management, support staff, and medical and paramedical personnel for Team Canada and the Canadian Olympic Committee. To learn more about each of our athletes, check out UBC’s Rio 2016 Olympics Roster. UBC is proud of the fact that our athletes have participated in the Olympics since the 1928 Games in Amsterdam. Take a look at this news article to find out more about UBC Olympic and Paralympic history.

The 2016 Summer Olympics are being held from August 5 to August 21, 2016, and have attracted more than 11,000 athletes from 206 countries. Team Canada has 314 athletes. The official website of Team Canada at Rio provides live coverage of the games and our medal winners.

In honor of the 2016 Summer Olympics, David Lam library has created a book display about the business aspects of sports and the Olympics. Come to the CLC to check out the display and get an insider’s guide to the fascinating business of sport.

Title Author Year Call Number
Developing successful sport marketing plans David K. Stotlar 2009 GV716 .S737 2009
Sport management cultures Vassil Girginov 2011 GV706.5 .S664 2011
Strategic sports event management Guy Masterman 2009 GV713 .M3678 2009
Managing sport business : an introduction Linda Trenberth and David Hassan 2012 GV716 .M355 2012
Global sport business : community impacts of commercial sport Hans Westerbeek 2011 GV716 .G56 2011
The success equation : untangling skill and luck in business, sports, and investing Michael J. Mauboussin 2012 BF637.S8 M34125 2012
Sports sponsorship : principles and practices John A. Fortunato 2013 GV716 .F69 2013
Beyond the scoreboard : an insider’s guide to the business of sport Rick Horrow, Karla Swatek 2011 GV716 .H67 2011
Key concepts in sport management Terri Byers 2012 GV713 .B94 2012
Team sports marketing Kirk L. Wakefield 2007 GV716 .W33 2007
Consumer behavior knowledge for effective sports and event marketing Lynn R. Kahle, Angeline G. Close 2011 HF5415.32 .C65866 2011
Economic issues in major sporting events Zuzana Fromm 2009 GV716 .F76 2009
The Olympic Games effect : how sports marketing builds strong brands John A. Davis 2008 GV721.5 .D38 2008


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