Did you know that UBC’s Rio 2016 contingent is the largest of any Canadian university? Twenty-nine current and former UBC student athletes are part of Team Canada’s roster while another 17 members of the UBC community will be in Brazil as coaches, management, support staff, and medical and paramedical personnel for Team Canada and the Canadian Olympic Committee. To learn more about each of our athletes, check out UBC’s Rio 2016 Olympics Roster. UBC is proud of the fact that our athletes have participated in the Olympics since the 1928 Games in Amsterdam. Take a look at this news article to find out more about UBC Olympic and Paralympic history.
The 2016 Summer Olympics are being held from August 5 to August 21, 2016, and have attracted more than 11,000 athletes from 206 countries. Team Canada has 314 athletes. The official website of Team Canada at Rio provides live coverage of the games and our medal winners.
In honor of the 2016 Summer Olympics, David Lam library has created a book display about the business aspects of sports and the Olympics. Come to the CLC to check out the display and get an insider’s guide to the fascinating business of sport.
| Title | Author | Year | Call Number |
| Developing successful sport marketing plans | David K. Stotlar | 2009 | GV716 .S737 2009 |
| Sport management cultures | Vassil Girginov | 2011 | GV706.5 .S664 2011 |
| Strategic sports event management | Guy Masterman | 2009 | GV713 .M3678 2009 |
| Managing sport business : an introduction | Linda Trenberth and David Hassan | 2012 | GV716 .M355 2012 |
| Global sport business : community impacts of commercial sport | Hans Westerbeek | 2011 | GV716 .G56 2011 |
| The success equation : untangling skill and luck in business, sports, and investing | Michael J. Mauboussin | 2012 | BF637.S8 M34125 2012 |
| Sports sponsorship : principles and practices | John A. Fortunato | 2013 | GV716 .F69 2013 |
| Beyond the scoreboard : an insider’s guide to the business of sport | Rick Horrow, Karla Swatek | 2011 | GV716 .H67 2011 |
| Key concepts in sport management | Terri Byers | 2012 | GV713 .B94 2012 |
| Team sports marketing | Kirk L. Wakefield | 2007 | GV716 .W33 2007 |
| Consumer behavior knowledge for effective sports and event marketing | Lynn R. Kahle, Angeline G. Close | 2011 | HF5415.32 .C65866 2011 |
| Economic issues in major sporting events | Zuzana Fromm | 2009 | GV716 .F76 2009 |
| The Olympic Games effect : how sports marketing builds strong brands | John A. Davis | 2008 | GV721.5 .D38 2008 |